Visa launches its first cryptocurrency cards in Latin America
The global payments company reports alliances with other companies in the region to enable its customers to transact with cryptocurrencies.
- Visa bets on cryptocurrencies and makes it easier for customers to pay with cards.
- Visa, the global payments company, has launched the first cards for its customers to make payments with cryptocurrencies.
The company announced an alliance with fintechs and startups in Brazil and Argentina to enable users to transact with the company’s cards.
“This includes recently launched cryptocurrency card programs and alliances with fintechs and digital currency startups in the region, such as the Lemon Cash Visa prepaid card in Argentina and the alliance with Satoshi Tango, as well as Crypto.com cards. Visa is looking to enter the cryptocurrency wave in Brazil.
Visa wants to get on the cryptocurrency bandwagon and is looking to be a partner to offer these companies connectivity, scale, security and value propositions.
“The cryptocurrency ecosystem continues to gain traction in the region with increased investment, more consumer adoption and more cryptocurrency-enabled use cases, and we will continue to build on our strong strategy to build the future of cryptocurrency and payments for our customers. clients We will continue to develop our strong strategy to build the future of cryptocurrency and payments for our customers, partners and consumers,” said Romina Seltzer, senior vice president, Products and Innovation, Visa Latin America and Caribbean.
With these alliances, users can make purchases anywhere Visa cards are accepted, purchase crypto assets and receive bitcoin discounts.
Visa is supporting card issuance projects in other countries, such as Mexico, Colombia, and Peru. In Mexico, the unicorn Bitso, a cryptocurrency exchange platform, announced that it will soon have a card, although no further details about it are known.
In addition to card-based solutions, Visa offers infrastructure resources, consulting services and tools to better navigate the world of digital currencies and the emerging NFT economy.
How to buy cryptocurrencies with Visa?
Through credentials linked to cryptocurrencies, consumers who switch to these currencies can buy in local fiat currency anywhere Visa is accepted, buy crypto assets with existing credentials, and receive cash back in Bitcoin or other digital currencies.
“In the context of Latin America, cryptocurrencies are a concrete solution to improve people’s lives. We want to contribute to the cryptocurrency revolution throughout the region, and to that end we offer a 2% refund in Bitcoin for all purchases made with Visa credentials,” says Borja Martel Seward, cofounder of Lemon.
With these and other card issuance projects currently being developed in Brazil, Argentina, Mexico, Colombia, Peru and other markets, Visa says it is supporting the cryptocurrency ecosystem in several ways. In addition to card-based solutions, infrastructure resources, consulting services and tools are offered to better navigate the world of digital currencies and the emerging NFT economy. mentioned in the company.
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